For many years Vaska was known as an all-natural, super-effective laundry detergent in industrial distribution channels, including 5-star hotels and sports teams. We were tasked with making the eco-detergent appealing to mainstream consumers. We did this through a sleek bottle and a minimal visual design approach that matches the product's clean ingredients. The brand launched successfully at Target within its first year, and their distribution continues to grow.
The Dieline, Lovely Package, Packaging of the World