Yerba Buena is a diverse heritage neighborhood in the heart of downtown San Francisco. Vibrant illustrations serve as witty double entendres, conveying the intersection of Yerba Buena’s many dining, shopping and entertainment possibilities. We applied these visual cues to everything from major events to tee shirts, a community website, a neighborhood map, and the welcome banners that define the edges of neighborhood.
Yerba Buena Community Benefit District
Design and Art Direction
Communication Arts, GDUSA
Map illustration by Philippe Nicolas