For over 15 years, OpenTable has dominated the market for online restaurant reservations. The industry giant asked Tomorrow Partners to define a compelling and relevant narrative for the company and to design a new visual identity. By shifting focus from transactions OpenTable could create a more personalized connection between diner and restaurant, one that leads to more exciting dining experiences. The new logo embodies this transformation. Replacing the old logo’s four free-floating discs is a prominent red circle next to a smaller one, symbolizing the connection OpenTable forges between restaurant and diner. The photography style, colors, fonts and editorial voice for the brand is warm and welcoming.
Design and Creative Direction
Brand New, Logo Lounge, Business Insider's "Best Rebrands of the Year"