BSR, formerly Business for Social Responsibility, is a non-profit corporate responsibility consultancy that leverages its global network to develop sustainable solutions with leaders of every industry. As their agency of record, and I as the lead designer, we set out to develop a brand that brings their inspiring mission—“we work with business to create a just and sustainable world”—to light with a greater sense of purpose, optimism, action and impact. The new logo gives dimension and energy to the concept of a global network. BSR’s work is diverse, comprehensive and often complex. But their story doesn’t have to be. Their promotional brochure and annual report distills who they are and what they do into a quick, accessible conversation starter.
Design and Direction
Graphis Design - Gold Award, GD USA Design Awards