For nearly 30 years, USENIX’s Large Installation System Administration (LISA) conference has been the premier conference for IT operations. Mighty embarked on a full rebrand to appeal to a broader audience of IT professionals. The logo references the language of coding and flips it into a fresh symbol that can stand on its own. Through a bright color palette, bold typography, and delightful icons the new system creates an approachable, sophisticated and trustworthy brand in the crowded field of technology conferences.
Brand Strategy, Design, Creative Direction