Mohawk Fine Papers
Mohawk’s purchase of the SMART brand created the most extensive collection of post-consumer waste papers on the market. Tomorrow was tasked with creating a name, promo book, launch campaign and website. The name Loop goes beyond recycled paper to evoke the natural cycles that guide our seasons, days and lives. The cornerstone of the campaign is the Living Almanac, a perpetual calendar. The Almanac is full of sustainable lifestyle stories, resources, artwork, inspirations and definitions, both playful and serious.
Rockford Best of Brochure Design, Storyboard Magazine