Branding

Yerba Buena

Yerba Buena is a diverse heritage neighborhood in the heart of downtown San Francisco that had lost its identity. Working closely with the Yerba Buena Community Benefit District (YBCBD), we defined the brand strategy and experience that allowed Yerba Buena to embrace its heritage. Vibrant illustrations serve as witty double entendres, conveying the intersection of Yerba Buena’s many dining, shopping and entertainment possibilities. We applied these visual cues to everything from major events to tee shirts, a community website, a neighborhood map, and the welcome banners that define the edges of neighborhood.

Role: Design Director