Branding + Packaging

Vaska

For many years Vaska was known as an all-natural, super-effective laundry detergent in industrial distribution channels, including 5-star hotels and sports teams. We were tasked with making the eco-detergent appealing to mainstream consumers. We did this through a sleek bottle and a minimal visual design approach that matches the product's clean ingredients. The brand launched successfully at Target within its first year.

Role: Design