Branding & Design

Mohawk Fine Papers

Mohawk’s purchase of the SMART brand created the most extensive collection of high-end post-consumer waste papers on the market. Tomorrow was tasked with creating a brand, promo book and launch campaign. The name Loop goes beyond recycled paper to evoke the natural cycles that guide our seasons, days and lives. The cornerstone of the campaign is the Living Almanac, a perpetual calendar and book showing off Mohawk’s extensive line and print quality. The Almanac is an eclectic collection of sustainable lifestyle stories, resources, artwork, inspiration, and definitions, both playful and serious.

Role: Design Director