Branding + Packaging

Alter Eco

Alter Eco is a brand of fair trade, organic grains, chocolates and sugars with roots in Europe and distribution in the U.S. Since Alter Eco first appeared on American grocery shelves, the positioning has been squarely focused on fair trade. An opportunity to expand distribution also meant expanding the brand promise — mainstream foodies care about sustainability, but they want it served up with a heaping spoonful of taste appeal. We worked with the Alter Eco team to create a brand experience that transports shoppers to an exotic, delicious and sustainable place. So we took our inspiration from world travels, creating art that has the texture, style and even the language of the hand-painted signs found in origin countries. The rebrand saw dramatic results with a 77% increase in sales at Whole Foods after launch.

Role: Design Director