Experiential

Pinterest Pier at Cannes

What will you create next?

We profiled four young creatives who use Pinterest in their creative process and challenged festival goers to consider “what will you create next?” We visualized each person’s creative mindset in a series of short films and OOH along the famous croisette.

We also know that advertisers who understand the power of Pinterest are more likely to recommend Pinterest. Enter the “Taste Shop” activation where festival-goers had the chance to experience the magic of Pinterest IRL. Guests explored their personal taste plus Pinterest trends with personalized food and drinks, beauty glow-ups, fashion makeovers and a custom sneaker station lead by Pinterest creators.

Role: Art Direction and Design