Campaign
Premiere Spotlight
Pinterest launched one of their biggest and boldest advertising products, Premiere Spotlight. Offering edge-to-edge video ads — maximum impact with premium placement in the most highly-trafficked parts of Pinterest. The multi-channel campaign combined colorful visuals, motion graphics, 2D and 3D animations with live action to showcase the future of Pinterest experiences.
Role: Creative Director, Art Director, Creative Development
Credits
Creative: Pinterest House Of Creative
Creative Directors: Mónica Hernández, Nicole Michels McDonagh
Creative Producer: Diana Fischman
Animation Producer: Santiago Moncalvo, Hueso
Animation & Illustration: Gianluca Fallone, Hueso
Product Animations: Pedro Orendain, Taylor English
Production: Hueso and 1st Ave Machine