Experiential
Pinterest at Coachella
Pinterest had one key insight: Gen Z are turning to Pinterest to learn about trends and plan their festival looks – often using Pinterest’s new collage feature. So, why not meet them at Coachella, the first festival of the season, and help them explore Pinterest trends and remix their looks IRL? At Coachella, festival goers could flip, twist or mash-up their look with onsite stylists and then hop in an immersive trend collage inspired their look. And since collage was so beloved by festival-goers, we thought why not invite singer-songwriter Chappell Roan’s creative director and collage artist extraordinaire, Ramisha Sattar, to design the activation walls. It was a smashing success with a visit from Chappell, K-Pop group ENHYPEN, plus 3.1M social engagements, 7K attendees, and 1K earned media mentions.
Role: Creative Director
Credits
Creative: Pinterest House Of Creative
VP, Global Creative: Xanthe Wells
Executive Creative Director: Becca Morton
Group Creative Director: Seán Doyle
Creative Director: Mónica Hernández
Art Director: Kit Neuschatz
Design: Ainsley Romero
Photo Art Director: Julia Sabot
Writing: Leah Gordon and Abby Adesanya
Creative Producer: Aly Lund
Sr Experiential Director: Judy Lee
Experiential Producers: Sean Goff, Kelsey Lemons, Sheena Ortiz
Experiential Production Company: NVE
NVE Experiential Senior Creative Director: Kathy Mehranian
NVE Experiential Producers: Jake McIntyre, Isabel Trujillo
Fabrication: Treehouse
Photography: Kelly Puleio
Collage artist: Ramisha Sattar
