Campaign

Get Offline

For the launch of the 2026 Pinterest brand campaign, we put a simple message into the world: the best thing you can find online is a reason to go offline” with our launch anthem How did they do it?

The next chapter of the brand campaign shows how Pinterest inspires users to create the life they want to live. It’s Pinterest’s most ambitious campaign to date — directly taking on the cost of social media. Most platforms are engineered to keep you scrolling through other people’s lives. Pinterest is engineered to inspire you to do real things in your life: The feed that feeds the soul.

Role: Initial Creative Direction, Concept + Script Writing