Branding

OpenTable Rebrand

OpenTable dominates the market for online restaurant reservations. The industry giant asked Tomorrow Partners to define a compelling and relevant narrative for the company and to design a new visual identity. By shifting focus from transactions OpenTable could create a more personalized connection between diner and restaurant, one that leads to more exciting dining experiences. The new logo embodies this transformation. Replacing the old logo’s four free-floating discs is a prominent red circle next to a smaller one, symbolizing the connection OpenTable forges between restaurant and diner. The photography style, colors, fonts and editorial voice for the brand is warm and welcoming.

Role: Creative Director & Design